To Our Readers
The dictionary defines trust as a “firm belief in the reliability, truth, or ability of someone or something”. What it doesn’t mention is that trust has to be earned, every single day. As The Times of India has done, day after day, for 183 years and counting.
Recently, a study by the Reuters Institute for the Study of Journalism declared TOI the most trusted news brand in India. It was an official validation of what we’ve always known in our hearts.
Every morning, millions of people across the length and breadth of this vast, diverse country reach out to TOI to make sense of the increasingly complex world that we live in. They count on us to provide fair, accurate and unbiased news and information.
It’s a responsibility that we take extremely seriously. Particularly now, at a time when words can easily become weapons, and an unthinking forward on social media can have catastrophic consequences.
Trust is not acquired easily. It is accumulated painstakingly, through courage, dedication and an obsessive commitment to sifting fact from rumour, truth from propaganda. Our reporters and editors work tirelessly, across 50+ editions, to bring you the most accurate and balanced coverage. We’re human, and sometimes, the odd error may inadvertently slip through. But we’re quick to acknowledge them, and we take full responsibility for them. Bringing out the perfect paper is an elusive Holy Grail. But we’ll never stop trying.
Much has changed over TOI’s long life span. Generations of journalists have worked in its bustling newsrooms, and served readers through the platform it provides. But our core philosophy has remained unchanged. We do not serve any political masters or agendas; our sole concern is our readers and the subjects and issues that are close to their hearts.
This philosophy has shone through in the numerous path-breaking stories and campaigns that we’ve done over the years. In the next few days, we plan to celebrate some of them — and refresh our readers’ memories — through ‘The Trust of India’ campaign.
Digging through the treasure trove of the TOI archives to unearth these gems has been both hugely humbling, and enormously inspiring. It has reminded us of several of the milestones on TOI’s momentous journey, and motivated us to further raise the already high standards set by our predecessors.
We’re enormously proud of our fabulous heritage, but we’ll never become complacent about it. Today, we’d like to take this opportunity to renew our commitment to all our readers, who’ve invested their faith and belief in us. We’ll never stop striving to live up to your expectations.
Because trust has to be earned — every single day.